About Us

Julie Merrill SUPchic standup paddleboarding Miseno Beach Italy

SUPchic is a product line of stand up paddle board jewelry, accessories and clothing. Accessorize on and off the water with SUPchic bling and swag.

SUPchic was started by Julie Merrill in February 2017. After searching for a stand up paddle board necklace without any luck, Julie embarked on a journey to design one herself. In doing so, it led her down a path she did not forsee. Why couldn’t paddleboarders accessorize on and off the water and be chic while doing it?

Julie started paddle boarding back in 2012 when her sons were enrolled in a water sports camp in San Diego. Immediately, she was hooked but her plans had to shift as her husband was offered an overseas tour. Before she knew it, she was packing up her family and moving to Naples, Italy. After studying Italian, Julie continued her journey on the water by taking friends on adventurous excursions. This led her to partnering with standup paddle board tour companies and kayak tour companies booking excursions, filling open spots, providing translation and assisting in tours. Julie is a proud military spouse and found a way to embrace life while supporting her husband’s military career overseas.

Upon returning back to the United States, she wanted a standup paddle board necklace, couldn’t find one and so she decided to design one. And so the SUPchic journey began. With her love of SUP and desire to make it chic, she combined these phrases to establish a company and brand around SUPchic.

SUPchic is a division of Team Merrill LLC

Check out SUPchic on Instagram and Facebook @SUPchicOfficial.

If you are a stand up paddle board business owner, instructor or tour guide check out The Paddleboarding CPA podcast where Julie combines her years of CPA and business knowledge with active water sports business through stories, tips and interviews.